As a Chinese freight forwarder, understanding emerging Amazon trends is critical to optimising supply chains for cross-border sellers. Below is our revised analysis of 2025’s top-selling, low-competition products—categorised with logistics-focused recommendations to streamline shipping, customs compliance, and cost management.

This is a list of more than 50 most popular and less competitive Amazon products in 2025 as selected by AMZScout (grouped by category), covering areas such as kitchen and home, electronics, pet supplies, sports and outdoors, beauty and personal care, toys and games, clothing and shoes, and jewelry. Products like coffee bag storage boxes, Apple Watch, dog hip and joint supplements, sports water bottles, skin brightening soaps, arts and crafts activity sets, pendant necklaces, etc. are on the list.

Electronics & Tech

Strict compliance focus: FCC/UKCA certifications mandatory.
11. Apple Watch Accessories (Battery-free designs simplify air freight)

12. Kids Instant Print Cameras (Lithium battery handling protocols apply)

16. Portable Laptop Monitors (Anti-static packaging essential)

17. Digital Microscopes (HS Code 9011.80 – verify duty rates pre-shipment)

Freight Insight: Partner with certified warehouses for Bluetooth devices to manage post-Brexit UKCA labelling requirements.

Pet Supplies

High-margin niche with strict biosecurity checks.
18. Dog Joint Supplements (Animal product licenses required for EU/UK markets)

23. Smart Dog Collars (GPS-enabled devices subject to wireless regulations)

27. Durable Chew Toys (Non-toxic material certificates advised)

Freight Insight: Pre-clear Pet Grooming Vacuums as “electrical appliances” to avoid customs delays.

Sport & Outdoor Gear

Oversized items demand tailored logistics.
28. Sports Water Bottles (Food-grade silicone – include FDA/EU 10/2011 docs)

34. Treadmills (RoRo shipping recommended for cost efficiency)

37. Vibration Plate Platforms (Palletise with corner protectors)

Freight Insight: Use consolidated air freight for Sleeping Pads during Q4 peak seasons.

Beauty & Personal Care

Compliance-heavy category – prioritise pre-shipment testing.
38. Skin Brightening Soaps (SGS reports for ingredient transparency)

44. Vitamin C Serums (Glass bottle fragility – insurance uplift advised)

Freight Insight: UK-bound Whole Body Deodorants require CPSR reports under CLP regulations.

Toys & Games

Child safety standards are non-negotiable.
45. Arts & Crafts Kits (EN71-1/3 testing mandatory)

51. Mini Karaoke Machines (Include RoHS compliance declarations)

Freight Insight: Magnetic Building Tiles may trigger X-ray inspections – pre-declare neodymium content.

Apparel & Jewellery

Low-weight advantages offset by brand scrutiny.
52. Pendant Necklaces (Anti-tarnish packaging to prevent oxidation)

54. Western Boots (Genuine leather requires CITES documentation if exotic)

Freight Insight: Wool Beanies labelled as “knitted accessories” (HS 6117) benefit from lower EU tariffs.

Strategic Takeaway for Freight Forwarders

• Pre-compliance Audits: Verify certifications (CE, UKCA, REACH) early to avoid rejected shipments.

• Volumetric Weight Optimisation: Flat-pack solutions for organisers/blankets to reduce air freight costs.

• Duty Mitigation: Leverage China-UK preferential rates under RCEP for categories like electronics.

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Authored by CUCFreight– Experts in Amazon FBA Logistics from Shenzhen to Global Markets.